The goal is to create your own or rebrand an existing winery. Through this project you will be exploring the wine industry and seeing trends, patterns and looking for what has not been done yet. The goal is to design something highly creative that explores all options, directions and all possible formats.
This design was inspired by the 2014 Napa earthquake, to give a rough and broken look that mimicked the quake. Our well known wine country was deeply effected by the earthquake—barrels fell, bottles broke and wine filled the floors of wineries. The new winery is called Broken Barrel to mark the ground shaking day. To capture the feelings of an earthquake, the look of this bottle is covered in etchings of a web effect on a broken bottle. The etching represents broken bottles and the fault lines that caused deformations in roads. With so much devastation in wine county, not everything would be fixed in one day. To preserve as much wine as possible and had the least amount of damage, the design reflected a duct tape and bubble gum trick. These bottles are designed to look like they have been through an earthquake. The earthquake not only effected Napa, but effected the tasting rooms, wineries and vineyards. When opening Broken Barrel’s Earthquake Edition of wine, it is to remind you where you were the day that shook beautiful Napa County.