Kohl’s is a chain department store that offers brand-name clothing, accessories and home goods. Kohl’s has many brands that can only be found in their store as well as some others you can find elsewhere. In collaboration, our group decided to keep the existing Sonoma, Bobby Flay and Croft & Borrow brands. We created four new brands Max Kohl (MK) for women’s clothing, a children’s brand Rascals, Simple a house brand of everyday products and Breve, an exclusive cafe you can only find at only at Kohl’s.
Our goal was to heighten shopper’s experience they have at Kohl’s as well as keeping existing shoppers happy. The line of products our company carries are men and womens clothing, baby and toddler clothing, kitchen and cookware, home goods from bed and bath to patio and an exclusive cafe. By creating a new identity for Kohl’s, our group was able to bring new life to the company through our new design elements, simplicity and creative packaging throughout the department store.